From the monthly archives:

February 2009

Viral Marketing

February 26, 2009

One of the best ways to give legs to your web marketing campaign is to use some “viral” tactics. Here are 6 of the most effective:
1. Purchase the branding rights to a viral eBook, and place your ad inside it, with your anchor text, or main keyword. Allow people to give away your free eBook [...]

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What A Giveaway?

February 23, 2009

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of big league Internet Marketers and mailing list owners. It’s positioned as a newbie training resources, but in reality it’s not. This method is more recognized as [...]

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Google Likes Value

February 21, 2009

Whatever stuff you are selling (or planning to sell) online, you need to put an advertising campaign together and for the majority of web marketing folks, that means a Google pay-per-click campaign. I am not disregarding Yahoo and Microsoft, but where market share is concerned, the name of the PPC game [...]

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Google Quality Score

February 20, 2009

It may be helpful to provide some information on Google’s “quality score” – this is a ranking that it uses for each of the keywords you use in your ad campaigns. It looks at a variety of factors to measure how relevant your keyword is to your ad text, and to a user’s search query. [...]

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