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A Beginners Guide to SEO Easy

by Jill Crumb on March 11, 2010

SEO seems to be the way to go for online businesses or those that have a web presence. Most have already gotten onto the bandwagon. If you’re yet to make a plunge because of lack of knowledge about this concept then you’ll find answers to all your questions in this article.

SEO is simply the process of optimizing your website’s presence on all the search engines used such as MSN, Yahoo, ASK and Google. To be included in these search engines’ results pages doesn’t require any payment but it does involve the following of certain guidelines and rules laid down by these search engines. The ranks of a particular website or page are decided depending on the number of quality links that lead to it. Search engines count each link leading to a website as a vote for it. This can be accomplished by creating unique and relevant content on your website.

If you believe that your website’s content qualifies as above then you only need to get in touch with websites with online authority and inform of them of the same. They might provide links to your page if they find it to contain quality content and this will help you rise in the search engine rankings. These links, however, must not have a “nofollow” attribute which will make the search engine ignore it, thereby resulting in no positive movement up the search engine rankings.

A search engine like Google follows links on a website and reaches your webpage through it, indexing your page in the process. The search engine always returns to explore your webpage further, following all the links you provide on your own page, so it’s always beneficial to ensure that you provide links to all the other pages on your website that you consider important from your home page. Many believe that the Google search engine follows the “sandbox theory,” and keeps new websites from reaching very high ranks which it reserves for websites that have been in existence for a while and have earned Google’s trust. However, I believe that Google mainly bases it ranking decisions on the number and quality of the links that lead to your webpage.

Another complimentary method of improving your search engine rankings is to include keywords in both your content as well as the links that lead to your page. The Google attention or juice you receive from this process is a vital tool and should made use of wisely to benefit all the other important pages of your website as well by linking them to your webpage. Keep stand alone pages aside for all the external links you want to provide on your website and reserve the linked pages for more links to important pages. It’s always advisable to ensure you have several incoming links from quality websites but the numbers aren’t always what matter with Google at times, improving a website’s ranking based on just one quality incoming link.

The most effective incoming links to your websites will be from pages that boast quality links themselves, so it’s a good idea to seek links from such sites. Use these links to your home page effectively by linking them to your other pages by means of specific keywords, as far as possible. But, make sure that you’re aware of how many words Google prefers in a link. The Google search engine will follow an incoming link to your site and then check out all the other links on your pages thus indexing not just your home page but all other pages of your website that are linked, through a robot called “spider.”

This, however, only happens after Google has ascertained that the content on your website is original and worthy. Duplicate information causes the search engine to ignore the website, as do external links that lead to irrelevant and poor quality pages. If the search engine notices that the keyword density of your website is too high or that your website has too many links leading into it in a very short span of time, it might get suspicious and can even respond by devaluing your page, your entire website, all the links on your website or page or any single page or link. All pages that benefited from your usage of Google Juice are promoted higher up and those that didn’t are demoted further.

For this reason it’s important to spread the Google Juice as far as you can, including all your important pages and making sure they are rich in keyword text. This is what will help your website to appear higher up in the search engine results pages (serps) when people type in keywords into the search engine.

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