Articles For Website Promotion

by Simon Cave on July 8, 2009

How do you get noticed in a crowd? Have everyone point at you!

Website Promotion is the driving force behind your websites sales. The more sites directing visitors to yours the higher your site will rank with the search engines providing more visitors & sales.

Article Marketing is only one of a multitude of ways to develop back links to your site however it should never be overlooked.

What makes one back link more valuable than another?

Your Articles Content

Quite simply a back link from related content site is much more important than a link from a website in a different market.

i.e. Links from a Holiday websites to a car parts store won’t do much for you.

Context

How the link is displayed is vitally important if you are trying to rank for certain keywords, anchor text in the body of the web page is far more important than hyper-linked banners or plain url’s.

Articles used for promotion provide both of these.

What can Website Promotion using Articles do for you?

Standard web directories bury your link with 100’s of similar sites, as the number of links leaving a web page reduce each links relative value, you gain very little if anything making these submissions. Article Directories however offer your article “Plus Links” a unique platform with page optimization targeted at the articles title & keywords.

Nearly all Article Directories offer syndication of the content to fellow publishers as long as the resource box stays intact. This means that it is possible for your article & back links to appear on many other sites around the web.

It is not uncommon that your articles end up higher ranked in the search engines than the websites they are promoting, often providing multiple top 10 listings all feeding back to you!

This is great for traffic however the search engines duplicate content filter will slowly remove these additional articles & back links from their databases.

This also happens if you use submission software to post your article to multiple directories, you will get an initial surge in back links, ranking & traffic only to see it fade away because of duplicate content filters.

Similar but Unique Articles keep your articles listed & your back links intact.

There are several services that provide quality hand written unique articles, this requires a little extra work when writing the original article but the rewards are 100 fold.

Be warned don’t even consider article spinning, the software is a waste of time & money, all it does is replace synonyms & your Articles will end up reading like someones first attempt at writing English.

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