If you’re still not on Facebook, here’s another compelling reason for you to do so: you can use it as a very effective chiropractic marketing method! One client of mine gained 12 patients after a week of advertising through the popular networking site. Now I’d be happy to share how he managed to do this through the following steps.
What are good reasons why chiropractors use Facebook?
It’s got a massive user base: There are over 200 million people currently using Facebook. That’s almost the population of the 8th largest country in the world!
Constant visibility: On the total, people worldwide spend 4 billion minutes on Facebook on a single day. 100 million users log in at the site at least once a day.
Another valuable statistic: 75% of Facebook are older than college students and are 35 years old and older.
Your market instantly reaches other untouched markets: An average Facebook user has 120 friends – who are not your patients yet.
What do these numbers mean for you? It just means that if you can have 200 patients via Facebook, then you can get over 24,000 patients in the future!
Convinced? Here are three steps to market your clinic using Facebook:
1. Start using Facebook for endless marketing possibilities!
Remember the chiropractor who got 12 new patients using Facebook? When he was not a Facebook member, he told me that he only had 500 patients. I encouraged him to join Facebook because using Facebook will do him wonders.
When he did join Facebook, he began to add friends using his account. To make this even easier, he allowed Facebook to add more friends via invites using his contacts’ email addresses.
2. Upload videos to encourage your contacts’ participation
If YouTube’s popularity is any indication, people love watching videos when they’re online. After establishing contacts, my client proceeded to upload a video called “How Chiropractics Can Help Stop Back Pain.”
He uploaded the video first in YouTube and reuploaded it on his Facebook page. It’s easier on Facebook!
There are a tremendous number of videos being uploaded in Facebook every day. This makes videos a very effective way to get people to be more interested in your Facebook page.
3. Emails are the finishing touch, so utilize!
After the video was set up, I instructed my client to email all his patients about it. Aside from inviting them to watch the video, he also requested their feedback. He provided a link to his Facebook page where they can watch and give their thoughts on the video.
So now his patients have received two messages:
- The invitation to join the Facebook community – Your personal email that promotes your Facebook site and content.
How were the gains of chiropractic marketing achieved via Facebook?
The high connectivity of the people in Facebook, it is not very difficult to widen your customer or patient base here in this website. The only key is to become active and keep fresh content ready and available in your page.
The chiropractor got 12 new customers when he followed the steps mentioned in this article. We can account the influx of new patients to the fact that his Facebook page was very active.
All in all, the potential of Facebook as a marketing tool for chiropractic marketing is vast and large. Its size and number of members make it perfect for this purpose.
If you follow the steps mentioned above, you would be able to utilize Facebook to its fullest potential as a marketing tool. Uploading videos and constantly being active in your page would guarantee patients, and all this for free!
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