In the world of web marketing, one method for getting free traffic (and a good place to advertise) in in ezines, or in ezine directories. And it’s a very underrated method of website promotion. I like it because you get cheap or even free advertising, and you can get in the way of a goodly amount of traffic.
Ezines are usually published every week, or every 2 weeks and many of them have a wide circulation. Placing an ad in an ezine is likely to get plenty of exposure for your website and could result in a lot of extra website traffic for you.
The type of ads you can place in ezines fall into 3 categories:
1. Classified Ads: These are the cheapest ads around, and you can write an ad of2 or 3 lines of text, which is positioned at the bottom of the ezine. This type of ad usually does not get a very good response, and so it only makes sense if you know that the ezine has a very large subscriber list. If you are hoping to generate a lot of extra traffic, it may be better to leave this alone. However, it’s a good way to get started, especially if you are doing this for the first time.
2. Sponsor Ads: These can result in a better response, and of course they are more costly than classified ads. With sponsor ads you get a lot more flexibility. You can position the ad at the bottom or the middle of the ezine, and you can have more text than the classified one.
3. Solo Ads: This is the best form of ezine advertisement, and also the most expensive. Your ad is specially sent to everyone on the mailing list, and there are no articles, or any other type of content to distract your target audience, which results in higher response. For a good solo ad, you can expect 10% response rate as an average.
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Although solo ads are more expensive, you can expect a very good response and an increase of website traffic. For around $10, you get very good value and if you have an established business, it makes much more sense to send fewer solo ads, rather than a huge number of sponsor ads.
Placing an ad on an ezine is quite easy, and once you have subscribed, it can be done fairly quickly. Start off by subscribing to a few ezines so that you get a feel for the quality of the list. And if you can get in touch with anyone who has advertised on that ezine before, they will be able to tell you a lot about the sort of response you can expect. You can see a comprehensive list of ezines at www.bestezines.com which is just one of many good ezine directories.
So be sure that you try ezine marketing as part of your web marketing efforts – it is definitely a cost-effective way of getting website traffic, and generating sales.
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