September 17, 2009
We are talking about relationships when we talk about marketing. We know that the positive relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives, and employ many other ways of demonstrating our affection to those we care about. When setting out to develop a successful Marketing Campaign it is recommended that we follow this same line of thought.
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September 3, 2009
Most web pages are designed to get the reader to do something. What that something is will help you determine how to design your web page. In other words: Make sure your design leads naturally into persuading the reader of your web page into taking the action you want him or her to take. The great architect, Louis Sullivan said it clearly that “form follows function.” This article will assume that you want your web page to sell something. Perhaps you have no web page right now or you have one but it isn’t converting enough sales and you want to improve its performance. I have a much longer report about designing effective sales pages, and this article will discuss 5 of the techniques that will make any sales page on the web perform better.
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