Pay Per Click Marketing or PPC is a style of online promotion that is placed on web sites (like blogs) you will also see these as well on search engine pages on top of the listings and down the right hand side and across the various ad networks. Advertisers post this ad content though the PPC Program with various web sites and the host or site owner is remunerated only if and when that ad is clicked on. The expression “pay per click” which you constantly see listed everywhere online correctly means what it says, in which the advertiser pays each time a visitor clicks on the ad.
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