To make your article marketing campaign successful, you need to be in the know of the different myths and misconceptions surrounding it. Listed below are common article marketing myths that can lead marketers astray if not acted upon:

MYTH #1: Article marketing = Much ado about nothing

Article marketing builds link popularity and can help increase search engine rankings. If you have a high quality article that is read and placed on thousands of sites, you automatically get thousands of links pointing back to your site via the resource box which will increase your search engine rankings. By publishing quality articles you can help build your credibility in your subject area.

MYTH #2: Submitted and reprinted articles do not offer your business any help because they only get indexed as supplemental pages.ny

Chances are, if you write and submit quality articles and get accepted by a large ezine with half a million subscribers, your articles can be highly listed in major search engines, not just as supplemental pages.

MYTH #3: Submitting the same article to different article sites creates duplicate content and search engines will penalize you.

One of the biggest article marketing secrets seems to be the truth about duplicate content and article marketing. According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them. It is those malicious duplicate content that WILL suffer a duplicate content penalty.

Proper use of article marketing and search engine optimization together can boost lots of free targeted traffic to your site and generate sales. Steer clear from these myths and you’ll surely get maximum results from your article marketing campaign.