Comparable to traditional marketing, Internet marketing is a form of advertising that utilizes the World Wide Web to spread information regarding a consumer product or service. Also known as online marketing, eMarketing, Web marketing, and iMarketing, Internet marketing is unique in that it enables the marketer to expose products and services to the exceptionally large audience found on the Web. Because of the versatility of the Internet, there are countless ways to reach an audience in ways unlike ever before.
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