In terms of website marketing strategies and the use of a SEO friendly directory, these do have their uses. Many are free, but how many of them are useful? If you conduct a search will find a load of directories listed, all of which claim to be able to do the same thing. But as all men are not created equal, neither are online website directories. The most important factor in this case is whether or not the directly is actively and correctly managed.
Managed? But isn’t everything automatic online? Absolutely not, all links are required to undergo and editing process. The directory cannot do the editing it has to be done by the people who manage the directory. Directories which are not actively managed are often referred to as “link farms” because in actuality this is pretty much what they are. No website owner needs to have his links managed by a link farm.
Always find out if the directory is actively managed and regularly up-dated. The editor effectively approves links and submits them to the directory. As long as the directory you use fits these criteria, even if they are not so actively managed, they can still prove to be useful.
It would be an impossible and basically futile task to try and submit links to your website to every single article directory which exists online. Firstly there are too many and secondly, who has this kind of time on their hands. It is for this reason that many website owners make use of directory submission services. This can be done for a small cost and even free in some instances, but it saves an incredible amount of time.
Web and SEO friendly directories are able to help your website immensely. However the Internet is a very big place so things can be difficult to find if you are looking specifically for something. This is how directories can be of use. They are kind of like the old fashioned yellow pages! In effect they list websites under categories which are relevant, for instance if you were selling printed T-shirts you may like to list your site as follows: “Shopping – Printed Clothing – Printed T-shirts”, or a similar listing.
It is a moot point that not many people actually make use of these kinds of directories. They are not used to making use of them, but times change quickly online and what was a nothing one day, could be a huge success the next.
The most important factor regarding SEO friendly directories is the fact that they help your website obtain a higher search engine ranking. Not so much that people do or don’t use directories. The better your site ranks with a search engine, the better your marketing strategy is working.
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