Article writing and marketing is one way to gain visibility and increase your credibility on the internet. But your articles can also serve a much greater purpose if you turn them into press releases. Sending press releases on a regular basis can catapult your business to the top within a very short period of time.
You can get started with this by first writing and submitting an article to one of the article directories. Then you can repurpose that article into a press release by simply turning it into an announcement. Answer the who, what, where, when, why, and how questions and make it sound exciting. I like to think of it as a kindergarten student coming home from the first day of school and giving his family a detailed account of exactly what went on at school that day. If you can incorporate the excitement of what you are announcing into your press release, it will bring you lots of interest from the media and others on the internet.
Press releases, even the ones you submit to the free press release sites, will give you increased visibility and rank high in the search engines for your keywords.
The first line of your press release also needs to capture the reader’s interest. You have a very short amount of time to engage the reader, so make the most of this. If your headline and the first line of the body are strong enough to make them want to read further, you’re halfway there.
Next, put as much information as possible into the first paragraph. Busy clients or potential customers may not have time to peruse your masterpiece. So, make your first paragraph an intriguing summary, one that makes your reader want to read on (or skip to the bottom and call your contact person). Begin this paragraph with the date and location of the subject of your press release.
When your press released is syndicated in this way, your news story can be instantly seen by tens of thousands of people who are searching for your topic. Even though they have never heard of you before, they will now have your name, website address, and phone number. Many of these people can easily be turned into prospects and clients.
This is how expert publicists get away with hype–they stick it in the mouths of the experts. Well, not really, the creators and executives in charge don’t need any help building up their product, service, news story, etc. All you have to do is ask those in charge, “what should the public know about…” Then, grab a pen or tape recorder. Tack these quotes in amongst the facts and there you have it.
In addition, if you are aware of the exact phrases (keywords) you use in your releases, the releases can dramatically increase your chances of showing up when potential customers type those phrases into search engines.
Incorporating press release into your online business plan will make a huge difference in your business, and it will all begin with writing an article.
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